Consumer Marketing Manager (Atlanta, GA)

Do any of these ideas get you fired up?

Do any of these ideas get you fired up?

  • Turbo-charging your career with one of the fastest-growing companies in the travel industry
  • Having the stability of an established company combined with an exciting startup growth atmosphere
  • A culture passionate for people and the places they travel
  • If you said Yes!, keep reading. You may be a great fit to join our growing organization.

WorldVia Travel Group is a travel marketing and sales company with four distinct lines of business:

  • Travel Marketing
  • Independent Travel Agency Hosting
  • Corporate Travel Management
  • Humanitarian and Mission Travel

Before the coronavirus pandemic, WorldVia Travel Group grew at an average of 65% per year, and today we’re rebounding with amazing speed. 

Great talent is at the heart of our expansion strategy, and we are looking for superstars.

In this role, you will have the:

  • Opportunity to shine working alongside a team of experienced, forward-thinking team members who are down to earth, like to have fun, but take winning seriously
  • Chance to make your mark as our company expands while enhancing our reputation in the travel community
  • Enthusiastic support for your continued professional and personal development

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies, and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and more
  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
  • Solid knowledge of website analytics tools
  • Experience in setting up and optimizing search and social campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field

Benefits

  • Flexible work environment; Remote and hybrid options
  • Employer-Sponsored Medical and Dental Insurance with Employee Contribution
  • Fully Funded Life Insurance (1x salary) & LTD (Long-Term Disability Insurance)
  • Optional Employee-Paid Vision Insurance and STD (Short-Term Disability Insurance)
  • HSA (Health Savings Account)
  • 401k
  • Paid Time Off

Location: Atlanta

Consumer Marketing Manager Application